Chris Anderson editor in chief of Wired wrote a seminal article entitled the Long Tail in October 2004 about how the mass market is turning into a million niches.
The basic ideas from the article are being expanded into a book due for publication early next year (2006)
Click on the title of this post for a link to his blog where you can find the original article and I guess what can be called work in progress for his book.
Saturday, May 21, 2005
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